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A video still of Ragnar Kjartansson in a full bathtub playing the guitar and wearing headphones.
A video still of Ragnar Kjartansson in a full bathtub playing the guitar and wearing headphones.
Ragnar Kjartansson, “The Visitors,” 2012. Nine-channel video projection (color, sound; 64:00 minutes). Gift of Graham and Ann Gund to Institute of Contemporary Art, Boston, Solomon R. Guggenheim Museum, New York, and Gund Gallery at Kenyon College. Photo by Elísabet Davids. Courtesy the artist, Luhring Augustine, New York, and i8 Gallery, Reykjavík. © Ragnar Kjartansson

Before the world went into lockdown in March 2020, contemporary Icelandic artist Ragnar Kjartansson’s The Visitors was already a sensation. The installation debuted in 2012 at Zurich’s Migros Museum and has traveled to the Broad in Los Angeles, the Guggenheim in Bilbao, and the Museum of Modern Art in San Francisco. Now the installation is a part of Boston’s reopening, becoming the first exhibit at the city’s Institute of Contemporary Art (ICA) after months of lockdown kept patrons away. …


In an opinion piece for the Daily Mail from 2019, actor Simon Callow argues that actors should play anyone they want, regardless of the character’s race, gender, or disability. Callow wrote the piece in response to Scarlett Johansson receiving criticism for accepting a role as Dante “Tex” Grille, a transmasculine crime boss, for the film “Rub & Tug.” She has since stepped down from the role.

While the piece was initially regarding Johansson taking on a transgender role, Callow discusses the representation of disabled characters frequently. To support his argument that Johansson should be allowed to play a transgender character…


Who are our inspirations? How does Filmify want to present itself to the world? To create a brand for Filmify, we investigated these questions.

Personality levers

Smart or friendly? Objective or emotional? Experimental or tried-and-true? A “personality levers” exercise pairs dissimilar words, not necessarily direct opposites, and aims to guide team discussion on brand direction.

Each team member completed this exercise individually, thoughtfully placing a dot along each lever where they felt Filmify belonged. Once everyone completed the exercise, our team viewed all of the dots together.

Our completed “personality lever” exercise.

We agreed on words like “eye-catching” and “experimental.” The exercise also led to a discussion…

Natalie Duerr

An opinionated lover of film and art.

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